“More than 60% of US consumers want companies to stay out of politically charged conversations, up 10% from 2022. Interestingly, political conservatives are most likely to say they wish brands would remain mum—though even liberals are also growing tired of corporate activism.”

[COMMENTARY] If companies believe that ‘speaking out’ on a particular topic affects their operations, they should speak out.
Should companies take a stand on social issues? By Aubree Smith, December 19, 2024, Sprout Social, USA.