“In an ESG buyback, the company commits part of the buyback profits to finance a socially responsible or green initiative. Early adopters include BIC, Campari and Enel.”

[COMMENTARY]I’m not sure how to view this. It is a good way to use ‘excess profits.’ However, when companies can’t see a way to utilize profits to enhance their own business I think they need new management!
A Sign of the Times: The ESG Buyback, by Theo Vermaelen, November 8, 2021, INSEAD Knowledge, France.