“Many investment professionals might read these and believe that launching a new ESG investment firm or ESG offering will be an automatic success. Our analysis of the data shows that this is far from the truth: Most of these efforts fail.”

[COMMENTARY]This analysis suggests that starting a fund small, not quickly gaining significant assets, and an intensely competitive environment, are the main reasons why ESG funds remain small.
Why ESG Funds Fail to Scale, by Gabriel Karageorgiou and George Serafeim, January 11, 20121, Institutional Investor, USA.