"In a year’s time, the percentage of Millennials expressing a high level of interest in ESG investing jumped from 26% to 35%, advisers say, while the percentage of Gen Xers embracing ESG spiked from 16% to 25%. This is more than a generational story, however… Twenty-six percent of ultra-high-net-worth investors now show a high level of interest in ESG investing, advisers say, up from only 10% in 2017. Similarly, interest among very-high net worth investors shot from 13% to 19% in a year’s time."

[COMMENTARY]These results are from a US survey of 300 advisors. The jump in numbers over just one-year is impressive. Somewhat interesting is that its regular advisors reporting the rapid growth. Calvert was involved too.
From upstream to mainstream: ESG at a tipping point, November 15, 2018, by IN Research and Calvert, Investment News, USA.