"’Providing advisers with materials that can be used to educate clients about a firm′s approach to ESG investing is crucial in increasing adviser adoption,’ says Ed Louis, a senior analyst at Cerulli Associates…

Forty-five percent of U.S. households prefer an environmental, social and governance (ESG) approach to investing, Cerulli Associates learned in a survey. Among those between the ages of 30 and 39, this increases to 64%, and for those younger than 30, it is 67%."

[COMMENTARY]Another study citing great interest in ESG investing among retail clients, yet advisors lagging in advising on ESG investment products.
Advisers Slow to Respond to ESG Investing Demand, by Lee Barney, October 5, 2018, PlanAdvisor, USA.