It’s official: Sustainability strategies boost revenue.
"The survey found the potential to expand revenues was the most important factor when deciding to implement sustainability strategies, with 39 percent of respondents citing revenue growth as a priority. Cutting costs was identified as the main driver for sustainability initiatives by 35 percent of respondents, while 30 percent said they primarily were seeking to boost brand reputation."
[COMMENTARY]The survey by ING shows that companies are finally understanding the benefits of sustainable strategies. It’s good news for the global economy and for ethical investors.
It’s official: Sustainability strategies boost revenue, by Madeleine Cuff, February 22, 2018, GreenBiz, USA.