"The survey found the potential to expand revenues was the most important factor when deciding to implement sustainability strategies, with 39 percent of respondents citing revenue growth as a priority. Cutting costs was identified as the main driver for sustainability initiatives by 35 percent of respondents, while 30 percent said they primarily were seeking to boost brand reputation."
[COMMENTARY]The survey by ING shows that companies are finally understanding the benefits of sustainable strategies. It’s good news for the global economy and for ethical investors.
It’s official: Sustainability strategies boost revenue, by Madeleine Cuff, February 22, 2018, GreenBiz, USA.