"Ninety-eight percent of institutional investors say a company with strong environmental, social and governance (ESG) initiatives makes for a more attractive investment, according to the newly released white paper, Is Your ESG Report Getting Noticed?, developed by Burson-Marsteller, a strategic communications and global public relations firm, and research firm PSB."

[COMMENTARY] Wow. Such studies and surveys are coming thick and fast. They demonstrate how ESG has become popular in finance today. It’s been a long time coming.
Institutional Investors More Likely to Invest in Companies with Business-Driven ESG Disclosures, According to New White Paper, press release, June 26, 2017, Burson-Marsteller, USA.