"Some 92% of millennials agreed with the statement ’I care more about having a positive impact on society than doing well financially’ compared to 52% of nonmillennials."

[COMMENTARY]This survey by Nuveen illustrates the sharp differences between the way millennials and non-millennials think about their lives, work, consumption, and investing. Again, as in so many other surveys, it’s noteworthy how millennials are so much more likely to be ESG-based investors.
Millennials are leading an investment revolution — here’s what makes their generation different, by Kara Chin, Jacqui Frank and Sara Silverstein, May 29, 2018, Business Insider, USA.