Should impact investors aim for market returns?

Should impact investors aim for market returns?

"Impact investing launches are increasingly shedding the caveat that deep social impact results in a sacrifice of financial returns."

[COMMENTARY]Though this article discusses impact investing in the UK environment, the arguments presented are universally applicable.
Should impact investors aim for market returns? By Nicola Brittain, August 23, 2018, Portfolio Adviser, UK.

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