“A recent Morgan Stanley report shows that 84% of U.S. individual investors are interested in sustainable investing. Among Millennials and Gen Z, this interest jumps to 85%.”

[COMMENTARY] In their formal education and life experience, younger people see that if the world is to provide for their well-being, they have to apply their values to their investments. Older generations who gained the fruits of prosperity more easily did not see such a need.
The Rise of Sustainable Investing: Why It Is Winning Over Young Investors (and Big Money), by Carbon Credits, May 7, 2025, USA.