“The intent of the rule is to protect clients, and the principles behind it are sensible. Communications must not be misleading. Claims must be substantiated. Information must be fair and balanced. Investor protection matters.”

[COMMENTARY] Applying to the US, a new ‘marketing rule’ by the US SEC is making financial advisors there extremely careful in what they say to clients, virtually no matter how it is communicated.
Why A Financial Advisor Might Avoid Some Of Your Questions, by Rick Kahler, March 24, 2026, Advisor Perspectives, USA.