75% of 401(k) Participants Want Sustainable Investing, But Most Don’t Know It’s an Option: Morgan Stanley

75% of 401(k) Participants Want Sustainable Investing, But Most Don’t Know It’s an Option: Morgan Stanley

“1) 75% of 401(k) participants express interest in sustainable investing, but only 36% are aware of relevant plan options. 2) Conflicting corporate perceptions and regulatory ambiguity are limiting adoption despite renewed fund performance. 3) The Department of Labor’s evolving fiduciary guidelines may increase litigation risk, affecting ESG integration in retirement plans.”

[COMMENTARY] Investors everywhere are faced with the situation where they might be able to invest sustainably, but their investment advisors fail to offer them such options. After over fifty years of observing this, I would’ve thought that this situation would have resolved itself by now!
75% of 401(k) Participants Want Sustainable Investing, But Most Don’t Know It’s an Option: Morgan Stanley, by ESG News, July 29, 2025, USA.

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