“ESG can paint a relatively decent picture of how a company operates — but not necessarily what it actually does. For that, impact investing is a more appropriate measure. Impact investing tends to focus not just on the fairness of internal operations but also on the actual products and services of a company.”

[COMMENTARY] This article provides a good overview of the difference between ESG and impact-based investing.
Opinion | Want to invest while making a difference? Here’s two very distinct strategies, by Jory Cohen, November 24, 2024, Toronto Star, Canada.