“Individual investors globally continue to be interested in sustainable investing (77%), with 54% planning to increase sustainable investments in the next year.”

[COMMENTARY] The acronym ESG could disappear yet make little change in what companies and investors do! That is, to invest in companies that improve upon their ESG and sustainability fundamentals to increase their long-term financial performance.
Morgan Stanley Sustainable Signals: New Survey Shows High and Rising Individual Investor Interest in Sustainability, press release, January 29, 2024, Morgan Stanley, USA.