“Advisers could soon have to ask clients about their sustainability preferences in a similar way to attitude to risk, as ESG becomes ingrained in the investment process, according to Quinitin Rayer, head of research and ethical investing at P1 Investment Services.”

[COMMENTARY]I’ve been waiting over forty years for investment advisory professionals to realize what has been obvious since the beginnings of their profession! To properly serve a client the ‘Know-thy-client’ rule should also mean ‘know-their-values’. Otherwise, how can you properly advise a client financially!

However, this article seems to also warn that advisors need to caution their clients about overly favoring ESG. To me, that arises from a mindset that doesn’t properly understand ESG.
Advisers must be careful not to create ‘inherent bias’ towards ESG – P1, by Julia Bahr, November 17, 2021, Professional Advisor, USA.