“Despite its growing importance in the capital markets, news about sustainable investing or ESG funds has not trickled down to average U.S. investors. And with the pandemic perhaps shifting investors’ economic priorities, they are expressing less interest in such funds for themselves.

Still, the future of sustainable investing looks promising, with younger investors paying closer attention to it and expressing greater interest than older working-age investors and retirees.”

[COMMENTARY]I find it amazing that the investment industry’s interest in ESG and sustainability has gained tremendous momentum. Yet, interest in this space by individual US investors has not changed since before the pandemic.

Though this survey does indicate, as numerous others show, that younger investors are much more interested in ESG and sustainable investing.
Investor Familiarity With Sustainable Investing Remains Low, by Lydia Saad, August 23, 2021, Gallup, USA.