“This weekAmory Lovins, co-founder of RMI and clean energy BAMF, released a paper, ‘Decarbonizing our toughest sectors — profitably,‘ encouraging a fresh perspective on the costs of decarbonizing heavy transport and industrial heating.The paper makes the case that deep decarbonization isn’t a cost: It’s an investment that will make communities and companies money.”

[COMMENTARY]Amory Lovins is one of the great pioneers of ethical and sustainable investing. In his new article, he makes a great case demonstrating that de-carbonizing the biggest polluters can be profitable for all stakeholders. It pays to listen to him.
Amory Lovins: Decarbonizing industry isn’t just about costs, it’s about profits, by Sarah Golden, August 6, 2021, GreenBiz, USA.