"The VCT provider surveyed 250 individual investors aged between 40 and 80 with household earnings of £125,000. Albion’s research found just 30 per cent of those surveyed would be willing to sacrifice some investment return in exchange for pursuing a more socially responsible investment strategy. A total of 43 per cent said they would consider using SRI Investment products."

[COMMENTARY]Note the age and income with respect to the surveyed group. This demographic generally appears less interested in SRI than younger cohorts.
Investors unwilling to sacrifice profit for ethics, by David Thorpe, October 15, 2018, FT Advisor, UK.