"Research among 85 clients of Aberdeen Standard Investments and Sustainalytics found that only 24% of the sample group were actively using a dedicated smart beta ESG strategy in their portfolio at present."

[COMMENTARY]At 24%, I don’t think the adoption rate is too bad at all. As Doug Morrow at Sustainalytics says, these are relatively early days yet.
Poll shows low adoption of smart beta ESG funds, by Joe McGrath, August 1, 2018, Expert Investor, UK.