"AllianzGI found that 68% respondents in the 65+ age demographic had a favorable view of ESG investing compared to only 59% of those 25-44. In addition, 65% of seniors called it a sound investment strategy compared to only 54% of those 25-44.

Seniors are also incredibly engaged in practicing personal ESG in their daily lives with 81% of those 65+ engaging actively in the issues they care about by staying up to date, deciding which products to buy and contributing their time and money to causes important to them. This compares with only 66% of investors aged 25-44 who practice personal ESG."

[COMMENTARY] It’s heartwarming to see this data. I’m concerned about a lot of these surveys though. Who doesn’t want to respond positively when asked, "Do you invest in ’responsible’ companies?" Most people would be afraid of saying ’no’ to the interviewer. It’ll be interesting to get feedback from the pollsters on this. Of course, what people say and do are very different things.
Seniors 65 and Older Are More Interested in ESG Strategies Than Younger Generations, Finds AllianzGI ESG Clarity Survey, press release, October 17, 2017, Allianz Global Investors, USA.