“John Elkington and Jochen Zeitz argue in this lucid, compelling, forward-thinking book that humanity′s collective self-interest will be best served by enlightened business leaders. As practical as it is inspiring, this case for doing well by doing the right thing should be required reading for anyone seeking to build a truly successful 21st century business.”—Jeff Skoll, first president, eBay, and founder and chairman, the Skoll Foundation, Participant Media, and the Skoll Global Threats Fund.

For more information, visit The Breakthrough Challenge: 10 Ways to Connect Today’s Profits With Tomorrow’s Bottom Line, by John Elkington and Jochen Zeitz, Jossey-Bass 2014.