“Doing the right thing can be profitable. I will show how this works step by step in the following pages. It’s the core message of this book. I often say, ’Have fun and the money will come.’ I still believe that, but now I am saying, ’Do good, have fun and the money will come.’”—Richard Branson.

For more information, visit Screw Business as Usual, by Richard Branson, Portfolio Hardcover 2011.