"More than half of the UK population want their wealth to have a positive impact on society but are unsure where to turn to for help, highlighting a knowledge deficit in the area of ethical investing.

The survey, conducted by positive savings platform Ethex, shows lack of knowledge, understanding and confidence in what is on offer is holding many investors back from investing in ethical products.

50 percent of those asked did not feel they know enough about positive investment and savings, although 45 percent were willing to learn more. In addition, 39 percent did not know whether to expect a stronger or weaker financial return from positive investments when compared to traditional ones and 55 percent did not think they were wealthy enough to make positive investments."

[COMMENTARY] Most investors in the developed world have for over two decades wanted to be invested in ethical, socially responsible, and sustainable companies. It’s always been the vested interests in the mainstream financial industry that never got the message — until quite recently.

It’s peculiar how an industry priding itself in its marketing and customer relations has been so out-of-touch with their clients — and for such a long time. I’ve always asked, whatever happened to the ’know thy client’ rule.
Ethical investing sector held back by lack of awareness, says new survey, by Miranda Wadham, May 25, 2017, The Investment Observer, UK.