"UK investors hold £16.7 billion in funds with an ethical remit, but that accounts for just 1.3% of Investment Association (IA) funds… ’Ethical fund sales are ticking up, albeit from a relatively low base’, [said Laith Khalaf, senior analyst at Hargreaves Lansdown.]"

[COMMENTARY]The above data provides further validation of my comment immediately below. In the USA and Canada, ethical, SRI, ESG funds are around 3% of totalretail fund assets.
[UK] Ethical funds beat market but struggle for breakthrough, by Michelle McGagh, September 27, 2018, Citywire Money, UK.