"Swell Investing′s 2018 ’Money Meets Morals’ study finds that the vast majority of Gen Z investors aged 18-24 (84%) are either already invested in socially responsible or impact investments or plan to invest in the future. The study was conducted online by Harris Poll on behalf of Swell Investing and gathered insights from more than 2,000 US adults aged 18 and up, among whom over 1,400 have investments."

[COMMENTARY]Even if one disregards critiquing the questions and how those questions might be understood by survey participants, the results still demonstrate the terrific potential for ethical, sustainable, and ESG oriented investments among the youngest investors!
The Next Wave of Socially Responsible Investors Has Arrived, Swell, USA.