“Investment advisers say regulatory scrutiny of socially responsible investing could provide a stronger foundation for a way of constructing portfolios that is becoming increasingly popular with clients.”

[COMMENTARY]My initial reaction wasn’t positive that the SEC was looking into this. However, I concede that it could be a positive development.

Regulatory authorities in the UK and the EU are already establishing standards of various terms that investment industry players would have to abide by. Perhaps this SEC investigation would create similar rules as to the use of terminology to that of the Europeans?
Advisers welcome potential regulatory scrutiny of ESG investing, by Mark Schoeff Jr., January 3, 2020, Investment News, USA.