“The goal of ESG investing was ‘to try and create a positive virus that we could plant in mainstream finance and investment to start a different conversation that these issues are real, they’re material, and they affect your long-term investments,’ said Paul Clements-Hunt, the former head of the U.N. Environment Programme Finance Initiative, or UNEP FI, which played a crucial role in popularizing the idea.”

[COMMENTARY]Yes, it is a mess. Nonetheless, ESG is seen by most investors as something that is proving itself of value! Can you imagine a world without it now?
They helped create ESG. Two decades later, some see a mess, Avery Ellfeldt, July 26, 2022, E&E News Climate Wire, USA.