“At first glance, it seems as if lots of companies are reneging on their original net zero goals. But a closer look reveals that many organizations haven’t given up at all — in fact, they’re just de-emphasizing their climate progress in public communications. It’s a phenomenon known as greenhushing, and it’s becoming increasingly common.”

[COMMENTARY] Surveys reveal that many companies are reticent to talk about their sustainability and ESG activities even though they pursue them. Why? Because the climate to speak about these issues is often negative. But, they know that these sustainable and ESG initiatives frequently benefit their operations and financial performance!
Greenhushing: When Companies Don’t Want To Publicize Their Climate Progress, by Carolyn Fortuna, October 30, 2025, CleanTechnica, USA.