“Majority of investors globally (88%) show interest in sustainable investing, including nearly all surveyed Gen Z (99%) and Millennial (97%) investors.”

[COMMENTARY] If it were not a renowned investment firm like Morgan Stanley reporting this data — I’d be very suspicious of the results shown. They seem too good to be true.
Morgan Stanley Sustainable Signals: Individual Investors Continue to Show High Levels of Interest in Sustainable Investing in New Survey, press release, April 30, 2025, Morgan Stanley, USA.