“Far from being dead, responsible investing is not even dented, despite the noise. Morgan Stanley data shows that, in 2023, sustainable funds continued to outperform their peers. The market grew 15% last year, reaching a high of $3.4 trillion. Over 50% of investors plan to boost sustainable investments in 2024, and when asked if they are interested in this as an investment strategy, 77% give a resounding yes.”

[COMMENTARY] It’s simple why sustainable investing continues to gain momentum. It makes sense from most perspectives!
The Backlash Didn’t Kill Green Investing. In Fact, It’s Booming, by Paul Polman, BARRON’S, September 24, 2024, USA.