“Investment flows into funds that focus on transitioning companies from ‘brown’ to ‘green’ technologies have nearly doubled those into purely environmental funds in the EU over the past two years, the European Securities and Markets Authority (ESMA) has reported.”

[COMMENTARY] Investors now understand that some research shows more upside stock potential for companies transitioning from  ‘poor’  to ‘greater’ ESG performance than companies already excelling in ESG performance.
EU investors double down on transition-focused funds amid ESG scrutiny, by FinTech Global, September 6, 2024, UK.