“Research conducted by nonprofit organization JUST Capital highlights the importance of public opinion in determining corporate behaviors. The study reveals that when evaluating American firms, the public places a significant emphasis on the treatment of workers.”

[COMMENTARY] The JUST Capital study provides great insight into the views and weights of various corporate stakeholders. It has implications for the current debate around ESG and shareholder value.
Research: The ESG Issues That Matter Most to People, by Daniel J. Benjamin, Ori Heffetz, and Michael M. Weinstein, July 18, 2023, Harvard Business Review, USA.