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Media Coverage of
Investing for the Soul


  • Wall Street Journal
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  • The Financial Post
  • Rogers Television’s Money Line
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  • 680 News Radio
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Shareholder Values

"Forty-five percent of U.S. households prefer an environmental, social and governance (ESG) approach to investing… Among those between the ages of 30 and 39, this increases to 64%, and for those younger than 30, it is 67%."
-- Cerulli Associates
    October 2018

"While 77% of respondents said they want their financial services provider to inform them about responsible investments that are aligned with their values, only 27% said they had ever been asked if they were interested."
-- Responsible
    Association (RIA)
    December 2021

"70% of people [in UK] want to invest ethically but the financial services industry is failing to respond." Referencing research by Abundance.
-- Acquisition
(UK) June 2015


Ron Robins, MBA

Founder & Analyst, Investing for the Soul
Ethical & Sustainable Investing News to Profit By!
Publisher & Editor, The Soul Investor
Blog Author, Enlightened Economics

Past Columnist, alrroya.com
About My Writing


His mission is to help investors bring their higher values into investing decisions. This arose out of discussions, beginning in the 1960s, with numerous investors seeking to bring their personal values into their investment selections. Mr. Robins is considered a pioneer in the concept of ethical and sustainable investing.


Mr. Robins conceived and created Investing for the Soul in 2002. By 2005, Investing for the Soul was offering Ethical Investing Workshops and Ethical Investing Services, talks, and enjoying widespread media coverage. The workshops and services show/assist investors and investment professionals in finding, researching, and evaluating investments according to a set of desired personal values.

In 2006, Mr. Robins began writing editorials on ethical investing for Investing for the Soul.

In 2007, he added Ethical Investing News & Commentary to his website; an e-newsletter The Soul Investor; and the Enlightened Economics blog to create a discussion in formulating a practical economics that integrates consciousness, natural-law, and free-market theory.

In 2010, he started writing a finance and economics column for a leading Middle Eastern business portal/publication alrroya.com.

Mr. Robins in 2016 began offering a highly personalized ethical and sustainable mentoring tutorial called Creating A Profitable Personal Values-Based Portfolio. Then in 2017, wanting to offer a simpler 1-hour version he created the tutorial DIY Ethical-Sustainable Investing Pays!

Beginning March 2019, Mr. Robins began publishing a podcast titled, Ethical & Sustainable Investing News to Profit By! It is now one of the world's leading ethical investing podcasts and available on iTunes/Apple Podcasts, Google Play Music, Spotify, and many other platforms. 

Please note that Mr. Robins is not an investment advisor, nor is he licensed with any professional investment related body, and thus is not able to, nor does he make, any investment recommendations.


Mr. Robins was born in London, England, and immigrated to Canada in 1967. His education includes business and spiritual studies at institutions of higher learning in the United Kingdom, Switzerland, Canada and the United States. Among his many qualifications are an MBA degree (joint major in finance and marketing), and Honours standing in the Canadian Securities Course. 

Prior Investment Industry Experience

Mr. Robins has held investment analyst positions at two leading investment firms. Firstly at Bongard Leslie & Co. Ltd.—now for many years part of BMO Nesbitt Burns, Canada. This was followed by a more senior analyst position at Babson Canadian Reports, a distinguished Canadian investment advisor/manager in the 1970s that had an arms-length relationship to the prestigious U.S. investment firm, David L. Babson & Co. Inc., of Cambridge, Massachusetts. At Babson′s, Mr. Robins also edited their weekly investment newsletter. 

In the late 1990s, Mr. Robins worked for five successful years in a small Toronto investment boutique in global private investment securities sales to wealthy Americans and Europeans.  

Teaching TM to Executives

Mr. Robins became a teacher of Maharishi Mahesh Yogi’s Transcendental Meditation (TM) programme in 1972 and taught it for almost thirty years. During the 1990s, he was regarded as North America′s most successful marketer and instructor of the programme to executives, having given over 2,000 TM sales presentations and seminars.

He taught TM at leading North American corporations such as the Toronto-Dominion Bank and The Bank of Nova Scotia; at elite health clubs such as the Granite Club and The Fitness Institute (both of Toronto); and have been a keynote speaker at functions of many organizations, Chambers of Commerce and Rotary Clubs.

His studies in spirituality have involved years in seclusion. It is his inner experiences that greatly motivates him on his present path.

Media Coverage

Mr. Robins has also achieved significant media successes by authoring, publishing and promoting numerous articles and media stories on investment related matters and the TM programme.

Additionally, his activities have been featured in many published media including MarketWatch, Financial Post, The Toronto Star, and in broadcast media that include the CBC and CFRB Toronto.

Published articles by, about, or quoting, Ron Robins of Investing for the Soul

TV & Radio interviews with Ron Robins discussing Investing for the Soul

  • Investing for the Soul with Economist Ron Robins, America Meditating, BlogTalkRadio with Sister Jenna, October 7, 2014, USA

  • SOP Radio’s Judyth Piazza interviews Ron Robins about Sustainable-Green Country bonds and Green Jobs, November 27, 2011, USA

  • Financial Impact Factor Radio. Hosts Paul Petillo and Dave Kittredge interview Ron Robins for 60 minutes on socially responsible investing, October 24, 2011. USA

  • The Green Leader Radio Show host, Robert Thompson, interviews Ron Robins on green investing, July 25, 2011, USA

  • SOP Radio’s Judyth Piazza chats with Ron Robins, Financial and Economics Columnist for alrroya.com, June 1, 2011, USA

  • Report on Business Television, Business Morning, with Jim O’Connell, June 21, 2005, at 11:15am, Canada

  • CIUT Radio, Toronto, The First Word with host Wendy Baker, June 20, 2005, at 9:15am, Canada

  • Rogers Television (Cable 10 & 63), Toronto, Money Line with host Linda Leatherdale, November 15, 2004, 7pm-8pm, Canada

  • CBC Radio One, Toronto, Metro Morning with Michael Hlinka, (business commentator), and Andy Berry (host), September 20, 2004 at 6:45am.

  • 680 News, Toronto, Weekend Business Minute with James Munroe, played repeatedly throughout the day of September 18, 2004, Canada

  • ENN Radio, With interviewer Jerry Kay, August 4, 2004. Played repeatedly on their member stations and the SIRIUS Satellite Network, Canada

Also, see Ron Robins regular commentaries on our home page and the Editorials section of Investing for the Soul. For his writings on economics see Enlightened Economics.


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Disclaimer: This website does not make investment recommendations. Nothing in this site should be interpreted as a recommendation or solicitation to buy/sell any securities or investments. Investing for the Soul is a source of general information and resources for ethical investing and socially responsible investing (SRI). Investors should consider their actions thoroughly and consult their financial advisers and other professionals, prior to taking any investment action. This website does not necessarily agree with the opinions expressed in articles on its pages or offered on the web pages to which it might be linked. Such opinions are the responsibility of the writers themselves. Furthermore, this site does not offer or provide any warranties, representations, guarantees, implied or otherwise, as to the accuracy, legality, copyright compliance, timeliness or usefulness of the information, materials or services on this, or other sites, to which it is linked. Also, Mr. Ron Robins is not an investment advisor, nor is he licensed with any professional investment related body, and thus is not able to, nor does he make, any investment recommendations.


Investing for the Soul is a registered business name in the Province of Ontario, Canada.

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