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Press Room
BEING SOCIALLY RESPONSIBLE HAS A
POSITIVE IMPACT ON EMPLOYEES AS WELL AS THEIR LOCAL
COMMUNITIES AND THE ENVIRONMENT
-Research from the Kenexa Research Institute Examines
Employees’ Views of Corporate Social Responsibility-
WAYNE, Pa. (October 4, 2007) – Research conducted by
the Kenexa Research Institute (KRI), a division of
Kenexa® (NASDAQ: KNXA), a leading provider of talent
acquisition and retention solutions, evaluated workers’
perceptions of their organizations with regard to
corporate social responsibility. The report is based on
the analysis of data drawn from a representative sample
of workers surveyed in 2007 through WorkTrends™, KRI's
annual survey of worker opinions. The survey included
workers from Brazil, China, Germany, India, the United
Kingdom and the United States.
Participating in corporate social responsibility (CSR)
activities provides more benefits to an organization
than just giving back to the community and “doing the
right thing.” The latest research suggests that an
organization’s active participation in corporate social
responsibility efforts has a significant influence on
employees’ engagement levels and views of senior
management.
Among the six surveyed countries, the research indicates
that working for an organization where employees
positively view CSR efforts has a significant, favorable
impact on how they rate their pride in the organization,
willingness to recommend it as a place to work and
overall satisfaction. Furthermore, those employees with
favorable opinions of their organizations’ CSR
activities are more likely to say they intend to stay
relative to those who have unfavorable opinions of their
organizations’ CSR efforts.
Across all six countries, employees who believe in their
company’s CSR activities also have more favorable
opinions of their senior management. They are much more
likely to feel that senior managers demonstrate
employees are important to the success of the company,
that management has the ability to deal with company
challenges and provides employees with a clear picture
of the company’s direction. In addition, these employees
are also more likely to believe that senior management
supports and practices high standards of ethical conduct
and is more trustworthy.
Favorability regarding their organization’s CSR
initiatives varies notably among the countries studied.
Workers in India are the most favorable while workers in
Germany are the least favorable. In India and China, the
oldest workers have the most favorable views of their
employer’s support for CSR, while in Germany, the United
Kingdom and the United States it is the youngest
workers.
Executives and senior management were notably more
favorable of their company’s support of CSR activities
in all of the surveyed countries, with the exception of
those in India, where professional and technical
employees were the most favorable.
“Corporate social responsibility is gaining traction as
a strategic corporate initiative. Those organizations
that have a clear CSR policy set themselves apart from
the competition in terms of employment brand. Partaking
in CSR activities not only has positive societal
effects, but also increases an organization’s
competitive advantage when recruiting, especially
younger workers,” said Jack Wiley, executive director,
Kenexa Research Institute.
About Kenexa
Kenexa ® Corporation provides outsourcing, employee
research and software to help organizations more
effectively recruit and retain a productive workforce.
Kenexa solutions include applicant tracking, employment
process outsourcing, onboarding, skills and behavioral
assessments, structured interviews, performance
management, multi-rater feedback surveys, employee
engagement surveys, and HR Analytics. Headquartered in
Wayne, Pa. (outside Philadelphia), Kenexa employs more
than 1,300 people worldwide. More information about
Kenexa and its global locations can be accessed at
www.kenexa.com.
About WorkTrends™
The Kenexa WorkTrends™ database is a comprehensive
normative database of employee survey results with
comparisons on topics including leadership, employee
engagement and customer orientation from workers in
Brazil, China, Germany, India, the United Kingdom and
the United States.
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Note to Editors: Kenexa is a registered trademark of
Kenexa Corporation. Other product or service names
mentioned herein are the trademarks of their respective
owners.
Members of the press can request a copy of the research
results from the media contacts listed below.
MEDIA CONTACTS:
Jennifer Meyer
Kenexa
1-612-332-6383
jennifer.meyer@kenexa.com
Jeanne Achille
The Devon Group
1-732-224-1000, ext. 11
jeanne@devonpr.com |
