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Creating A Profitable Personal Values-Based Portfolio


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Investing for the Soul


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Shareholder Values

"Almost three-quarters of investors (74 percent) would be more likely to work with an advisor who could give them competitive investment returns from investments that also made a positive impact on society and 65 percent of investors would be more likely to stay with an advisor who could discuss responsible investing with them."
TIAA Global Asset
    May 2016

"92% of Canadians say that it's important to choose investments that are aligned with their values. By contrast, only 14% of advisors raised the topic of RI [responsible investing] with their clients."
Deb Abbey referring
    to 2014 NEI study
(Canada) April 2015

"70% of people [in UK] want to invest ethically but the financial services industry is failing to respond." Referencing research by Abundance.
(UK) June 2015


About Investing for the Soul
Founded in 2001

Investors desiring a better world, concerned about ethics, or their spiritual development, the environment, and so on, must incorporate related values in their investing decisions. The reason for this is that when we invest in a company, (or many companies such as in a mutual fund, unit trust, ETF, etc.), we share in the responsibility for the activities of those companies as well as participate in the outcomes of their corporate actions.

So let us invest in companies whose activities we believe are most helpful to us ethically, spiritually, and for life, generally. By applying our ethical and higher values to investing, we not only help create a better life for us all, but potentially enjoy higher profits from our investments as well.

Indeed, the accumulating masses of investment reports and studies suggest that outperformance of portfolio returns is frequently possible by employing such values-based investment strategies. (See Ethical Investing Studies/Research).

Helping you accomplish such goals and available on our website are pages covering: Ethical Investing News And Commentary, Article Archives, Books, and Research Links.

However, to truly gain the benefits of a personal values approach, participate in the valuable services listed below.

Services for Investors, Investment Professionals,
& Companies

For investors we show you how to find and research companies and investments that could reflect your own personal values. This is easily and enjoyably accomplished through our unique and highly praised Ethical Investing Workshops and Tutorial: Finding Stocks That Reflect Your Values—which are available remotely.

For licensed investment advisors, financial planners, and portfolio managers, we can help you find investments and create portfolios that reflect personal value preferences. This is achieved through an array of original specialized services that includes a Tutorial: Finding & Evaluating Stocks That Reflect Personal Values, a Company Research Service, a Portfolio Audit Service and specialist workshops to orient your clients/staff to ethical or values-based investing.

For companies, we can offer specially designed workshops for managers and employees that show staff how to locate and research investments that could emulate their own individual values. For details please Contact Us.

Please note though, that we do not offer investment advice.


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Disclaimer: This website does not make investment recommendations. Nothing in this site should be interpreted as a recommendation or solicitation to buy/sell any securities or investments. Investing for the Soul is a source of general information and resources for spiritual investing, ethical investing, and socially responsible investing (SRI). Investors should consider their actions thoroughly and consult their financial advisers and other professionals, prior to taking any investment action. This website does not necessarily agree with the opinions expressed in articles on its pages or offered on the web pages to which it might be linked. Such opinions are the responsibility of the writers themselves. Furthermore, this site does not offer or provide any warranties, representations, guarantees, implied or otherwise, as to the accuracy, legality, copyright compliance, timeliness or usefulness of the information, materials or services on this, or other sites, to which it is linked. Also, Mr. Ron Robins is not an investment advisor, nor is he licensed with any professional investment related body, and thus is not able to, nor does he make, any investment recommendations.


Investing for the Soul is a registered business name in the Province of Ontario, Canada.

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