Home    About Us    Services    Workshops    Books    Links   

                    Contact Us         Ethical Investing & CSR Studies        Free Newsletter

FREE Introductory DIY Ethical-Sustainable Investing Webinars
September 30, 4 pm EDT or October 10, 7 pm EDT


          Ron
        Robins
          MBA

       Founder
      & Analyst

Follow ron_robins on Twitter

 

 

Media Coverage of
Investing for the Soul

 

  • Wall Street Journal
  • MarketWatch
  • BNN (Business News Network)
  • The Financial Post
  • Rogers Television's Money Line
  • CBC One's Metro Morning
  • 680 News Radio
  • Environmental News Network
  • The Catholic Register
  • More...


The Web This Site

Editorials

 

Shareholder Values

 
"80% [of investors] are interested in sustainable investments that can be customized to meet their interests and goals."
--
Morgan Stanley
   (USA) August 2017

"The vast majority of Canadian investors are interested in responsible investments (RI) that incorporate environmental, social and governance (ESG) issues, and they would be more likely to choose responsible investments if their financial advisor suggested suitable RI options for them."
--
Responsible
    Investment
    Association (RIA)
 
  (Canada) June 2017

"70% of people [in UK] want to invest ethically but the financial services industry is failing to respond." Referencing research by Abundance.
--
Acquisition
    International
   
(UK) June 2015

 

May 22, 2008

 

Everyone becoming a Cultural Creative

by Ron Robins*


For many years I have envisioned the possible psychological archetype of the rapidly growing numbers of individuals engaging in socially responsible, ethical investing. After much thought and research, I believe they are likely to resemble what sociologist Paul Ray calls the “Cultural Creative.” He coined the term back in the 1990s after performing two extensive surveys on Americans’ psychological values for the U.S. Environmental Protection Agency (EPA) to help understand and categorize Americans’ values to assist in the development of their environmental policies.

Who are the Cultural Creatives (CCs)?
In 2000, Dr. Ray co-authored with Sherry Ruth Anderson the book, Cultural Creatives (CCs), where they describe CCs as caring “… deeply about ecology and saving the planet, about relationships, peace, and social justice, about self-actualization, spirituality, and self-expression.” They suggested that in the year 2000 there were more than 50 million CCs in America (about 25 per cent of the U.S. adult population) and a further 80-90 million in Europe. In a private conversation I had with Dr. Ray in 2002, he indicated that CCs could dominate western populations as early as 2020. I believe a case could now be made that this will occur much earlier than that.

Spiritual and personal development were at the centre of the values of the founding ‘core’ CCs. Referring to the early development of CCs, Dr. Ray and Ms. Anderson state, “As the ranks of beginners kept growing [in the 1960s], hundreds of thousands stayed with the process and went deeper. By the 1980s, the ‘movements’ numbers had swelled to a million or so, and by the 1990s, tens of millions were involved… But the consciousness movement—full of contradictions, shallow and deep, bubbling with new developments—is still in the phase of accelerating growth.”

CCs imbibe green, socially responsible, ethical and spiritual values
The fundamental shift I envisage in individual consciousness is towards that of global ecology, spirituality and social justice. This fits very well with the definition of CCs.

Though Dr. Ray has not completed further surveys in recent years as to the growth of CCs in western or global populations, it is clear from the enormous escalation of interest in green products and services, the environment, ethical investing, corporate social responsibility, spirituality, etc., that the numbers in the CC camp are growing significantly. This is found especially among the young as evidenced by a survey just released by the UK Social Investment Forum (UKSIF). It found that, ” … 65 per cent [of all teens] said they will use their spending power to make a real difference in social and environmental issues.”

Among adults, the ranks of the CCs are being filled from a group Dr. Ray refers to as ‘Moderns.’ The Moderns are the governing group in western societies. Their primary values concern money and status.

As the Moderns decline, the CCs gain
In the U.S., Moderns number close to half of the population. Dr. Ray and Ms. Anderson in their book explain the role of Moderns as “… the normative culture found in the office towers and factories of big business; in banks and the stock market; in university science labs and high tech firms; in hospitals and most doctors offices; in mainline churches and synagogues; in the ‘best’ schools and colleges …and most ‘mainstream’ and newspaper articles. The standard we take for granted, the rules we live by, are made by and for Moderns.”

However, the Moderns are declining in number as their values, focusing on financial materialism, status and lack of altruism, are under attack from both within and outside of their group. Increasingly, such values alone are seen as insufficient to meet the challenges of our world. The shenanigans on Wall Street – with the sub-prime mortgage and derivative fiascos and the gross irresponsibility of corporate elites – are some of the many reasons encouraging countless Moderns to re-align their values. Thus, unknowingly, they convert to the ranks of the CCs.

The future global society necessitates a psychological archetype that reflects the demands of a new global epoch. This new epoch requires values depicting openness to the unfamiliar; a sense and inner experience of the unity of all things; and a deep caring for nature, the environment and humanity. And it also includes a realization that a new vision of global economics is critically needed. (See my Enlightened Economics blog.) Cultural Creatives (CCs) heading to be the majority in numerous countries, imbibe these qualities. As such, their psychological archetype is the one I believe will dominate in the years ahead.

* Ron Robins, MBA, is founder and analyst, Investing for the Soul, (http://investingforthesoul.com/), Huntsville, Canada. He advocates, writes and teaches on the subject of ethical investing. To contact him, e-mail to Ron Robins or call 705-635-3034.

© Ron Robins, 2008.

Ethical Investing News & Commentary | Archives | Books | Important Links | Events | Ron Robins

Ethical Investing Workshops | Services For Investors & Investment Professionals

Who Should Invest My Money? | Press Kit | Editorials | Spiritual Quotes Related to Money

Privacy Policy | Contact Us | Free Newsletter/Unsubscribe| Sitemap

 

                   


Disclaimer: This website does not make investment recommendations. Nothing in this site should be interpreted as a recommendation or solicitation to buy/sell any securities or investments. Investing for the Soul is a source of general information and resources for ethical investing and socially responsible investing (SRI). Investors should consider their actions thoroughly and consult their financial advisers and other professionals, prior to taking any investment action. This website does not necessarily agree with the opinions expressed in articles on its pages or offered on the web pages to which it might be linked. Such opinions are the responsibility of the writers themselves. Furthermore, this site does not offer or provide any warranties, representations, guarantees, implied or otherwise, as to the accuracy, legality, copyright compliance, timeliness or usefulness of the information, materials or services on this, or other sites, to which it is linked. Also, Mr. Ron Robins is not an investment advisor, nor is he licensed with any professional investment related body, and thus is not able to, nor does he make, any investment recommendations.

 

Investing for the Soul is a registered business name in the Province of Ontario, Canada.

Sunburst image in logo complements of http//:freeimages.co.uk             Copyright © 2002-2017 Ron Robins. All rights reserved.