E-newsletter of Investing for the Soul                                 February 27, 2010

Ron Robins, Editor. E-mail /705-635-3034            Latest news at: http://investingforthesoul.com/

Top ethical investing news for February 2010

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News & Commentaries

Links may only be valid a limited time                            Commentaries by Ron Robins  

Swiss Fund Manager Vontobel Says Sustainable Investment In Asia Could Climb From Current US$20 Billion Up To US$4,000 Billion By 2015. - [COMMENTARY] "In
addition, the study examines on the one side the tremendous pace of change in social, environmental and corporate governance standards in the region and on the other the
fact that although investors recognise the corresponding risks they underestimate the opportunities, thanks to the major progress achieved in data availability, to identify Asian companies with high standards of sustainability and consequently to optimise their investment strategy accordingly."

The $4,000 billion number is certainly an eye catcher! There is no doubt in my mind that sustainable investing in Asia is still in its early stages and will grow enormously in the years ahead--and probably much faster than their rapidly growing economies as well. We only recently became aware that China is outspending and outpacing the US in green tech.
Sustainable Investing in Asia - Uncovering Opportunities and Risks, February 2010, Vontobel, Switzerland.

Company Carbon Ratings Announced By Environmental Investment Organization (EIO). - [COMMENTARY] "For the first time a Ranking has been created which penalises and rewards companies on a global scale against absolute emissions with a particular emphasis on the reliability of the data being provided. The effect of the Rankings is first and
foremost to encourage disclosure and verification amongst companies. It will then begin to create incentives for companies to reduce their emissions through share price pressure."

This is an idea whose time has come. Ethical investors can see the rankings of most of the world's big companies. The methodology of how they construct the rankings is also available. This ranking system might be one that many ethical investors will want to follow.
Launch of ET Carbon Ranking, press release, February 22, 2010, Environmental Investment Organization, UK.

US Study Says Vice Fund (VICEX) Outperformed Domini Social Equity Mutual Fund (DSEFX) Over Long Term, But Not In 2009. - [COMMENTARY] "We examine the performance of socially responsible investing (SRI) vs. vice investing through sin funds. Our research shows while the annualized return of SRI through Domini Social Index (DS 400 Index) from 1990 to 2009 has been higher than that of S&P 500, the relative 5 and 10-
year returns are more favorable in S&P 500. We also find that while SRI through Domini Social Equity Mutual Fund (DSEFX) outperformed vice investing through vice fund (VICEX) over the most recent one year, VICEX has outperformed DSEFX over the long term. Presumably, U.S. investors sacrifice returns by investing in social responsibility."

I believe we are entering a very different investment world now. The emphasis on environmental, social, and governance (ESG) criteria, plus the rising concerns about ethics, point to potentially superior long term results for ethical investors. Perhaps the past year where ethical funds performed really well against their conventional peers is indicative of the trend I foresee.
Socially Responsible Investing vs. Vice Investing, by Hoje Jo, Roopali Sharma and Sylvie Wright, all at Santa Clara University, and Tamanna Saha of New York University, February 2010, USA.

International Brands Disclosing Global Forest Footprint. - [COMMENTARY] "A Report published today by the investor-backed initiative the Forest Footprint Disclosure (FFD) project reveals the names of those businesses that have responded to its first call to disclose details of their ‘Forest Footprint’. This term indicates the extent to which procurement policies for Forest Risk Commodities (FRCs) such as palm oil, soy, timber, beef, leather and biofuels are linked to deforestation. The Report identifies two high profile British High Street names as ‘Best Performers’ in their sectors – Marks & Spencer (General Retail) and Sainsbury’s (Food and Drug Retail)."

Again, looking at what the companies report--or do not report--is a worthwhile exercise for ethical investors. It just might affect one's holdings.
International Brands lead the way in disclosing their global forest footprint, February 10, 2010, Forest Footprint Disclosure Project. See full report (over 6MB PDF). UK.

Corporate Water Usage Risk Unmeasured. - [COMMENTARY] "Unfortunately, the vast majority of large publicly traded companies are failing to adequately manage and disclose the risks they face from water scarcity, an issue that will likely become more acute as the world's population increases and the future impacts of climate change come to pass, according to new Ceres research." This is a subject ethical investors need to be aware of as it breaks upon the consciousness of investors generally. Water management and costs will be a huge consideration for companies in the not so distant future and could significantly affect financial results and stock prices.
Lack of Awareness About Water Risks Threatens to Sink Global Firms, February 11, 2010, GreenBiz, USA.

What Companies Are Green? Wide Gap Between Public Perception & Reality. - [COMMENTARY] "New research suggests some of the world's largest companies are still struggling with communicating their environmental efforts to customers. The latest installment of MapChange 2010 -- a joint effort from Change, a Canadian consulting firm, Angus Reid Public Opinion, and the nonprofit Climate Counts -- measured actual and perceived sustainability efforts of major consumer shipping, food service and banking companies, using a scale of 0-100." Amazing what good PR can do. Companies with terrible sustainability scores such as Wendy's International and Burger King score well on sustainability according to public perceptions.
Study Shows Wide Gap Between Actual and Perceived Green Efforts, February 9, 2010, GreenBiz, USA.

More Large US Companies Boycotting Canadian Tar Sands Oil. - [COMMENTARY] "... two Fortune 500 companies announced plans to eliminate the high-carbon Alberta fuel from its supply chain. The U.S.-based firms Whole Foods Market Inc. and Bed, Bath and Beyond Inc. both unveiled new fuel policies designed to wean themselves off 'higher-than-normal greenhouse gas footprints' inherent in feedstock from the Alberta tar sands." Despite the action of these large retail firms--and even if US companies increasingly boycott tar sands oil--companies from China, South Korea, and possibly even Japan, may well fill the gap by buying more of that oil. The need for a global climate change solution is evident by what is going-on with tar sands oil.
2 U.S. firms wash hands of tar sands, by Mitch Potter, February 10, 2010, The Toronto Star, Canada.

Investors Step Up Pressure On Corporate Responsibility Reporting. - [COMMENTARY] "A coalition of global investors from 13 countries, managing over US$2.1 trillion of assets, today added its voice to the increasing calls for better corporate reporting on environmental, social and corporate governance (ESG) activities. The international investor coalition is writing to 86 major companies urging them to honour the reporting requirements of the United Nations Global Compact, the world’s biggest voluntary
corporate responsibility initiative. Each of the 86 'laggard' companies has previously joined the UN initiative but failed to produce the mandatory annual report on how it puts the initiative’s ten principles into action."

Most likely the majority of these companies are listed on stock exchanges in the US. Therefore, they now fall under the recently announced SEC guidelines requiring disclosure of any material impacts of climate change on corporate activities. Nonetheless, it is great that such a powerful investor group voices its concern on disclosure. See my related editorial, We Need Mandatory Corporate Social Responsibility (CSR) Reporting.
Investors Step Up Pressure on Corporate Responsibility Reporting, media release, February 10, 2010, UN Global Compact, UK.

Mercer Study Finds Equity Fund Managers Trading More Frequently Than They Think Appropriate. - [COMMENTARY] "Some active equity fund managers have higher portfolio turnover rates than they themselves claim, a new study finds. Nearly two-thirds of institutional investor-focused investment strategies exceeded their expected turnover from June 2006 through June 2009. Of these strategies, the turnover was on average 26
percent higher than anticipated, with some strategies reporting turnover between 150 and 200 percent more than expected."

As I mentioned in a previous report, stock turn-over rates are appalling in many funds. This Mercer study further supports that comment. Funds say to investors, invest for the longer term, yet they turn-over their entire portfolios once or more each year! And we wonder why the markets are a casino. I suggest that ethical investors quiz their fund managers on this issue.
STUDY: 65% of investment strategies have shorter investment horizons than intended, media release, February 9, 2010, Mercer, USA.

Social Investment Organization (SIO) Produces Canadian Guide To Socially Responsible Mutual Fund Companies. - [COMMENTARY] "All of the firms listed in this Directory are Sustaining or Associate Members of the SIO. As Canada’s national association for socially responsible investment, the SIO raises public awareness of SRI, educates the financial community and the public about SRI and takes a leading role in furthering the use of SRI." This is a very useful guide for all Canadian ethical investors.
Your Guide to Socially Responsible Mutual Fund Companies in Canada, February 26, 2010, Social Investment Organization, Canada.

Geography Affects Corporate Social Responsibility. - [COMMENTARY] "The geographic location of a corporation's headquarters affects its approach to social responsibility, according to research supported by the Arthur W. Page Center for Integrity in Public Communication at Penn State. Seventy-five percent of Japanese firms, for example, give
to arts, sports or music programs, while only one-third of U.S. companies support those initiatives. European firms tend to focus on air pollution prevention and reduction, but giving to education is largely off their radar screens -- fewer than 7 percent do that. By contrast, 62 percent of Japanese companies and 61 percent of U.S. firms support education programs."

I do not think anyone is too surprised by the data here. However, this article mentions a new searchable website on CSR, CSR-Pedia. It says that it follows CSR activities of over 600 companies.
Study: Geographic diversity impacts corporate social responsibility, by Cinda Kostyak and Mary Ann Ferguson, February 5, 2010, Penn State Live, USA.

Banks Sign On To Be Green--But Fail When Providing Loans. - [COMMENTARY] "The study assessed the performance of a group of leading financial institutions -- Crédit Agricole, HSBC and Standard Chartered and insurance groups Munich Re and Swiss Re -- against the Climate Principles, a set of green investment guidelines launched by the Climate Group in 2008 and endorsed by the five companies. It found that while the companies had made strides to reduce their carbon footprint, they scored badly in a review of the
environmental impact of their project finance activities."

Incentives have to be found to reward bankers making greener loans. They could be based on the amount of carbon saved over the years of the project when compared to some type of benchmark. Unless some such device can be found, or by global financial industry/government rules in this area, I doubt if any of the major banks will do much about this problem in the near term.
'Green Banks' Still Bankrolling Dirty Investments, by Tom Young, February 1, 2010, GreenBiz, USA.

Thirty US Institutional Investors Demand “Say On Pay.” - [COMMENTARY] "CalPERS and the other signees conclude in the letter that 'the opportunity for investors to have an annual advisory vote, coupled with investor engagement with management or boards, is an important communication vehicle for investors and companies alike.'" This is a good measure that continues to gain momentum.
Thirty Institutional Investors Demand “Say on Pay,” media release, February 3, 2010, hedgetracker.com, USA.

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Disclaimer: Neither The Soul Investor nor Ron Robins make investment recommendations. Nothing in this newsletter should be interpreted as a recommendation or solicitation to buy/sell any securities or investments. The Soul Investor is a source of general information and resources for spiritual investing, ethical investing, and socially responsible investing (SRI). Investors should consider their actions thoroughly and consult their professional advisers prior to taking any investment action. The Soul Investor does not necessarily agree with the opinions expressed in articles in its newsletter or offered on the web pages to which it might be linked. Such opinions are the responsibility of the writers themselves. Furthermore, The Soul Investor does not offer or provide any warranties, representations, guarantees, implied or otherwise, as to the accuracy, legality, copyright compliance, timeliness or usefulness of the information, materials or services in this e-newsletter, or other sites, to which it might be linked. Also, Mr. Ron Robins is not an investment advisor, nor is he licensed with any professional investment related body, and thus is not able to, nor does he make, any investment recommendations.

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